January 04, 2009

An Easy Way to Create Relationships (& Get More Sales) on the Internet

You may have heard my voice at my site (www.wealthydecorators.com). I use this audio in many places on the web, and it really helps me get more leads for my business because of the added connection it creates with web browsers. This article shows you how you can gain more leads and sales by using audio.

How to Use Audio on the Internet

The simple fact is - most people now look online when researching which companies to use for
anything. Your website and your business email correspondence must reflect your professionalism and personal style. They also need to stand out from the competition. And they need to make a connection with your viewers.

WAIT! Is it actually possible to make a
personal connection and establish a relationship with a total stranger on the Internet?

Yes, it is. And one of my favorite techniques is
using audio.

A prospect needs to
like you and trust you if they are going to give you their business. Consumers are more likely to trust you if they see and hear you. By including your photo and your personal voice greeting, you transform a normally impersonal medium (the web) into a friendlier, more welcoming place.

So how can you use audio to create a stronger connection with your prospects and clients
(thus increasing your calls, sales, and resales)?

Here are three fun ideas:

  • Greet visitors on your home web page
Your audio "welcome" will build rapport with prospects much quicker than typed words alone.
  • Boost the impact of your testimonials
Written testimonials are good. But audio testimonials are even more powerful. Have your customers record their testimonials - in their own words - and put them on your website with their names and photos.
  • Create "Audio Proposals"
If you email your sketches, photos, and estimates to a prospect, include an audio explaining everything and describing your design with emotion. This is not only more exciting and modern, but it is that personal connection that will encourage prospects to hire you.

Want to know the easiest way to get audio on your site and emails? I use a program called
Audio Generator. For a small monthly fee, it allows me to post my voice messages on as many web pages as I want, and I can send unlimited audio emails. It is so simple - all I do is call a phone number, record my message, and hang up. Immediately, my recording is available to use.

January 03, 2009

It's Time for Some More Gratitude (tweet, tweet)

Do you ever have these types of thoughts?
  • I wish I didn't have so many challenging customers.
  • Why can't I find higher-end clients?
  • My customers don't spend that kind of money.
  • The market is really slow right now.
"What you focus on... expands."

When you instead start feeling
gratitude for the business you NOW have, you will start to attract more of those things you are grateful for.

Do you have clients who pay you (even if it seems like a small amount)? Be grateful for them.

Are you able to arrange your schedule to have a little quality time with your loved ones? Feel gratitude for this blessing.

Are you doing what you love for a living? Remember to feel thankful everyday for this opportunity.

"The daily practice of gratitude
is one of the conduits by which
your wealth will come to you."

- Wallace Wattles, author of The Science of Getting Rich

Earlier this year, I created a Gratitude Experiment for my clients and ezine readers. For seven days, participants wrote down 5 things they felt grateful for. After just a few days, we got comments like:
  • "It's amazing how well it works and how much inspiration there is in this simple exercise."
  • "This exercise has taught me to be appreciative of all things, regardless of how small they may seem."
  • "I feel a warm fuzzy and think this is a great way to end the day or begin it!"
  • "This is the best exercise, I am feeling so happy! Let's not stop."

***Well, after seeing how powerful Twitter is for bringing conscious, happy, helpful people together, I decided I should bring this Gratitude Experiment to my tweeps.  If you want to see some miracles occur in your life, join in.  Just post what you are grateful for at least once a day, using the hash #gratX.  

Looking forward to sharing in your happiness, appreciation, and gratitude.

I'm grateful for you!