July 23, 2007

3 Ways to Make More Money with Email

Email is the cheapest form of marketing out there. So why isn't every small business owner using it? Well, it's probably because most people are unaware of how easy it is to turn a simple email into a marketing "cash machine."

Try these 3 easy ideas, and you'll notice a quick boost in business!

  1. Set up an Email Signature File
    An Email Signature is text that is automatically included at the bottom of every email you send. It should include your company name, a short description of your services, your phone number, and a link to your website.

How many e-mails do you send each week? Ten? Hundreds? Well, even if your mailings are more modest, you really should remind everyone who gets a note from you what you do. After applying my own e- mail signature, I realized how powerful it was. I often get an e-mail back from a friend or acquaintance saying something like: "I didn't realize you provided that. My neighbor/mom/cousin needs you!" (***After suggesting this last year, several decorators contacted me saying that within days they got new business from this simple technique.)

  1. Keeping current clients "in the loop"
    One of the surest ways of increasing customer satisfaction is through consistent communication. Although you've told your clients when they can expect the project to be completed, they appreciate reminders and updates to let them know they are not forgotten. A simple method for accomplishing this is weekly email updates. Set aside a few minutes each week to send a quick email to each of your current clients, notifying them of their project status (even if nothing has changed!) This little step will contribute to positive client experiences, and will inspire them to use you again in the future and enthusiastically recommend your services to their friends.
  2. Email Newsletters
    If you only knew the actual number of people who thought about using your services - but then didn't! If only you could capture the names of all those prospects and be able to remind them about you over and over, so that when they are ready to buy what you offer, they think of YOU!

Well, email newsletters are the answer. After I learned how to use email newsletters effectively, my business tripled! Why don't you model my success and start sending your own newsletter today?

Resources for your newsletters:
Email Newsletters for Designers: The Step-by-Step Guide to Launching a Powerful, Profit-Boosting Email Campaign
Decorator Contact - an email service provider that makes your newsletters easy, automatic, and really professional. Free trial.

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