Answers to Your Questions
(regarding "Ezines Done For You!")
I'm just getting back to work after an incredible week in Las Vegas. I'll be sharing a lot about my experience and inspiration from that powerful workshop in future posts, but for now...
Many questions are still coming in about my new Email Newsletters "Done For You" program, so I wanted to answer them for you in this post.
I know how valuable newsletters are for the success of a design business. Email newsletters have done SO much for me over the last few years, and I have watched other designers expand their client base, get national publicity, gain many referrals, and increase profits - all from sending a regular monthly newsletter. But let's face it. Producing it can be an overwhelming, time-consuming HASSLE.
I would love to take over this task for you. Not only will I eliminate hours of work, stress, and hassle from your business, but I will produce a newsletter in the most effective way, using years of learning, studies, and personal experience creating email newsletters to grow several businesses.
(in a rush? check out all the details of this program here)
Many questions are still coming in about my new Email Newsletters "Done For You" program, so I wanted to answer them for you in this post.
I know how valuable newsletters are for the success of a design business. Email newsletters have done SO much for me over the last few years, and I have watched other designers expand their client base, get national publicity, gain many referrals, and increase profits - all from sending a regular monthly newsletter. But let's face it. Producing it can be an overwhelming, time-consuming HASSLE.
I would love to take over this task for you. Not only will I eliminate hours of work, stress, and hassle from your business, but I will produce a newsletter in the most effective way, using years of learning, studies, and personal experience creating email newsletters to grow several businesses.
(in a rush? check out all the details of this program here)
Answers to your questions:
Q. If I register now, can I start my newsletter at a later time?
A. Yes! If you'd like to take advantage of the launch promotion (special pricing only until Wednesday), you can register now and write in when you'd like to begin.
Q. Can you incorporate my logo into the newsletter?
A. Yes! We have added an option that allows you to have a customized newsletter that includes your logo. You choose the template that you want, and we will incorporate your logo into it.
Q. Can I create / edit the content myself?
A. Not in this program. The "Ezines Done For You" program is for designers who really want to delegate this part of their marketing.
Q. What email address will the newsletter be coming from?
A. YOURS! Yes, this will appear to be coming directly from YOU. There is no way your clients will know that someone else is creating the newsletter for you.
Q. What if I don't have a website yet?
A. While you are waiting for your website to be designed, you can provide a link to any webpage where you have a presence (Facebook, Twitter, AvaLiving, etc.). Your readers can still see your portfolio or information about your business. You will also want to include your other contact information in the newsletter (address and phone number) so that it is easy for your prospects to get in touch with you.
Do NOT wait until you have all your other promotional materials perfect. Start creating relationships now! There is no better way to generate sales than to give value and stay in constant contact with your prospects.
Q. What if I don't have a large list?
A. This program will help you BUILD YOUR LIST! After you register, I will give you several tools to help you grow your list of subscribers quickly. I started sending my newsletter with 8 subscribers. My list grew quickly mostly because I was sending a newsletter. Sending a regular newsletter is actually one of the best ways to grow your list!
Q. How many should I have on my list for this program to be effective for me?
A. The designers I work with who are getting great results from their monthly newsletters have an average of 50 - 200 subscribers. Most started with a lot less and grew their lists quickly using my easy tips. The SIZE of the list is not as important as the QUALITY. If you are sending to past clients, friends, and family - all of whom you have a relationship with, you will get far better results than if you send to a larger list of strangers. (By the way, don't discount friends and family. Ask them to subscribe even if you don't think they will ever be clients of yours. I get loads of referral business from friends and family who have just read a newsletter and realized they knew someone who could use my services.)
As a smart business strategy, you should have your own newsletter no matter how small your list of subscribers is. But if you are just getting started and haven't gathered any client's email addresses yet, I would suggest you start by doing that. Tell you clients, friends, and family that you are getting ready to launch a company newsletter, capture all their email addresses, and then contact me so we can get started!
Q. Can I highlight a different service / offer a different special each month?
A. Yes, there is a way to do that: Your personal information, along with your photo, will appear in EVERY newsletter that goes out. This section will remain the same for all newsletters, BUT if you'd like to offer something different every month (special monthly discount, new product or service, news about your company, etc.), you can do that on a webpage on your own website, and we will link to it in the newsletter. (The link remains the same, and you change the text on your webpage each month).
Q. What kinds of articles go in the newsletters?
A. Each month, there is an article that gives your clients general design tips and inspiration, and another article about using color. These articles are written to show off your expertise, create trust in your abilities as a designer, and give value to your readers.
Q. What are the topics of the newsletter articles?
A. Each month the article topic will vary. The main article will on be a general design / decorating topic, giving valuable tips that a homeowner can use (layout, furniture, lighting, fabrics, etc.). There will also be one article that gives information on a "color of the month." This article explains the basic psychology of that color, where it is best used in the home, and how it makes you feel.
If you have a specific niche within interior design or decorating, or you are a full-service designer, these articles will be appropriate for your clients and prospects. Your BIO section will show your specific niche, but the articles will show that you like to give value and share ideas on all aspects of beautifying their home.
Q. Is there a long-term commitment?
A. No, you can cancel at any time. You can, however, save $200 if you'd like to register for a year in advance.
There are more questions answered on the webpage, so feel free to browse: http://nikastewart.com/ezinesdoneforyou.htm.
11 comments:
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